From the Fruitblood website:

"RED POP is super fruity, wit totally rad ruby-red colors that just absolutely pop! This ALL NEW pet-nat, made by co-fermenting hibiscus, blackberries, and cranberries, is that perfect combo of tart and juicy that hits just right in the heat. It’s ideal for chilling by the pool—super bubbly and with hints of cherry skin, tamarin and strawberries picked a day too soon. Perfect for sunny days and just lounging around, you know?".